With multiple locations in Michigan, Project Naples is a multi-location restaurant catering to the middle and upper-middle class. All locations operate in a niche that is underrepresented in its local geographies, making the restaurant the foremost provider of the particular dining experience in each local area. The restaurant has a robust brand image engrained in the local communities, as shown by thousands of online reviews. The brand image is proven to be replicable and expandable demonstrated by the opening of additional locations that exceeded $3M in sales in the first twelve months of operation. By stressing the importance of active managers and extensive training, Naples ensures employee satisfaction, and its turnover rate beats the industry average.
Several growth opportunities exist for Naples. These growth opportunities can have a measurable and immediate impact on financial performance. The restaurant can further expand into additional geographies. Sales allocation can also be optimized to prioritize sales of high-margin goods, and a focus on restaurant analytics may reduce costs, which current management has never pursued. On average, the restaurant is priced below its competitors; this presents an opportunity to raise prices while still being competitive.
